A membership reference group is made up of idealized figures such as successful business people, athletes, or performers
Indicate whether the statement is true or false
FALSE
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Answer the following statements true (T) or false (F)
1. The appropriateness of business involvement in the education system has unanimously supported by all stakeholders. 2. Many students and faculty oppose partnerships between academia and business as they fear "market-driven" learning will result in greater social and economic disparities and loss of competitiveness in technology. 3. There exists considerable debate regarding the relevance to business of environmental concerns. 4. A comprehensive environmental management approach is necessary given the involvement of multiple, diverse, ethical and responsibility issues. 5. Inconsistencies between consumers' expressed concerns regarding environmentalism and their consumption of environmentally unfriendly products create ethical and responsibility challenges for corporations.
Which of the following characteristics of a sales manager provides evidence of structure?
A) Policies and procedures are clearly defined. B) Each salesperson is treated as an individual. C) Efficient communication is given a high priority. D) Members of the sales force receive regular recognition. E) Salespeople are encouraged to solve their own problems
_____ are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries
a. Exchange controls b. Market groupings c. Joint ventures d. Direct foreign investments
CNET, Urbanspoon, and Consumersearch are examples of ________.
A. product and service review sites B. consumer blogs C. social marketing D. prosocial marketing E. online brand communities