Which of the following is true of service marketers?
A) They can always predict the consistency of service quality.
B) They can typically offer customers a free trial of the service.
C) They must identify ways of illustrating the benefits their service will provide.
D) They typically market a service the same way a product would be marketed.
E) They have no way to quantitatively measure service quality.
C
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Kola is a chain of supermarkets across the country. Kola's sales staff treat their customers very well, which in turn creates great customer satisfaction. Which of the following is most likely to be the sustainable competitive advantage of Kola?
A. Unique merchandise B. Price C. Customer service D. Ethical business practices E. Location
Factory burden includes direct labor
Indicate whether the statement is true or false
Barnes & Noble bookstores have computers available for associates to use to search for books requested by customers and to place special orders. These computers are an example of
A. line extensions. B. instrumental support. C. employee incentives. D. emotional support. E. the delivery gap.
For the period just ended, Global Industries' Western Division reported profit of $31.9 million and invested capital of $220 million. Assuming an imputed interest rate of 12%, which of the following choices correctly denotes Western's return on investment (ROI) and residual income? ROI Residual IncomeA.12.0% $(5.5 million)B.12.0% $5.5 millionC.14.5% $(5.5 million)D.14.5% $5.5 millionE.14.5% $26.4 million
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E