In some instances affirmative action practices have generated unintended consequences. Which of the following is an unintended consequence experienced by South Africa?
a. Black people became the dominant race
b. As a result of affirmative action practices many Afrikaners chose to leave the country.
c. South Africa was flooded with immigrants who wanted to live in such a proactive anti-discrimination environment
d. The South African courts were burdened with multiple challenges to the affirmative action policies
b. As a result of affirmative action practices many Afrikaners chose to leave the country.
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A) reveal what the company does B) capture the essence of the idea behind the brand C) contain recognizable words or word parts that imply what the company is about D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable
While the overall message to each stakeholder group should be the same, each message should be tailored to meet the different expectations of the various audiences
Indicate whether the statement is true or false
The procedure for planning and conducting focus groups is described in Figure 5.3 in the text. Planning begins with ________
A) specifying the objectives of qualitative research B) writing a screening questionnaire C) developing a moderator's guide D) determining objectives of the marketing research project and defining the problem
In 2011, an earthquake and subsequent tsunami shut down the Fukushima Dai-ichi nuclear power plant in Fukushima, Japan, for months. This is an example of ______.
A. an unforeseen event that can disrupt operational and supply chain activities B. the success of contingency planning C. the quick response by the Japanese government in rescue operations D. the need for ISO intervention