Suppose that there is only one seller in the computer industry. If the demand curve that the only seller in the industry faces is a straight-line, downward-sloping curve, at which point would the seller's total revenue be maximized?

A. at the highest point on the demand curve, where price is the highest
B. at a point high on the demand curve, where elasticity is elastic
C. at the midpoint of the demand curve, where elasticity is unitary
D. at a point low on the demand curve, but not at the very bottom


Answer: C

Economics

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