When a marketer decides to adopt partnering, emphasis will most likely be placed on:
A) selling strategies
B) product development
C) selling tactics
D) the customer
E) the salesperson
D
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Questions can be used to
A. manage difficult or stalled negotiations. B. assist or force the other party to face up to the effects or consequences of their behaviors. C. pry or lever a negotiation out of a breakdown or an apparent dead end. D. All of these choices are correct.
Research has indicated that the choice of communication medium affects both ______.
A. encoder and decoder B. the noise and incentives C. the urgency and task D. the attitudes and behaviors of the receiver
The approach of a firm using a "think-global, act-local" version of a transnational strategy entails
A. selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country), but opting to only sell direct to buyers at the company's website so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market. B. pursuing the same basic competitive strategy theme (low cost, differentiation, best cost, focused) in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production, distribution, and marketing to be responsive to local market conditions. C. having little or no strategy coordination across countries. D. selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries) so buyers in each country market will think they are buying a locally made brand. E. producing and marketing a variety of product versions under the same brand name, with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
Which of the following is a criteria in order to be a recipient of the U.S. Department of Labor’s annual Exemplary Voluntary Efforts Award?
a. must be a U.S-based company b. must show a desire to go beyond “business as usual” c. must have 50% of the workforce comprised of members from previously disadvantaged groups d. must have significant community involvement