What are the steps in a customer value analysis?
What will be an ideal response?
Managers conduct a customer value analysis to reveal the company's strengths and weaknesses relative to those of various competitors. The steps in this analysis are:
1. Identify the major attributes and benefits that customers value.
2. Assess the quantitative importance of the different attributes and benefits.
3. Assess the company's and competitors' performances on the different customer values against their rated importance.
4. Examine how customers in a specific segment rate the company's performance against a specific major competitor on an individual attribute or benefit basis.
5. Monitor customer values over time.
You might also like to view...
Which of the following is/are true regarding the fair value option for marketable securities and derivatives?
a. Subsequent to the acquisition of a derivative, the firm may report changes in fair value of derivatives in Other Comprehensive Income. b. Subsequent to the acquisition of a derivative, the firm may report changes in fair value of derivatives, but they have no effect on any lines of the statement of cash flows. c. Firms using the fair value option mark the carrying value of the asset to fair value each period. d. If the change in fair value of the derivative decreases carrying value, then the firm reports the amount of that decrease as a loss during the current period. e. all of the above
Teel Printing uses two measures of activity, press runs and book set-ups, in the cost formulas in its budgets and performance reports. The cost formula for wages and salaries is $8,850 per month plus $400 per press run plus $950 per book set-up. The company expected its activity in July to be 204 press runs and 111 book set-ups, but the actual activity was 201 press runs and 110 book set-ups. The actual cost for wages and salaries in July was $193,780.The wages and salaries in the planning budget for July would be closest to:
A. $196,672 B. $195,900 C. $193,750 D. $193,780
A Type II error is related to a factor such as _______.
a.A Type III error b.A Type I error c.Sample size d.Significance
A company has $72,000 in Assets and $23,000 of Stockholders' Equity. How much does the company have in Liabilities?
A) $23,000 B) $49,000 C) $95,000 D) Cannot be determined from the given information