Which of the following is the most accurate generalization of members of Generation Y?
A) Many people in this segment seem determined to have stable families after growing up as latchkey children.
B) Members of this generation are currently responsible for the majority of new start-up businesses in the United States.
C) Members of this generation were born in the years immediately following the end of World War II.
D) Members of this generation are willing to spend money to stay young, healthy, and attractive.
E) Members of this generation are more difficult to reach through television advertising than members of older generations are.
E
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Refer to the data for Music Corporation. If the aging approach is used to estimate bad debts, what amount should be recorded as bad debt expense for 2015?
a. $8,000 b. $8,100 c. $8,700 d. $8,900
Portfolio management frameworks (e.g., BCG matrix) share which of the following characteristics?
A. Position in the matrix suggests a need for, or ability to share, infrastructures or build on core competencies. B. Businesses are plotted on a 3-dimensional grid. C. They are most helpful in helping businesses develop types of competitive advantage. D. Grid dimensions are based on external environments and internal capabilities/market positions.
Strategic systems planning is important because the plan
a. provides authorization control for the Systems Development Life Cycle b. will eliminate any crisis component in systems development c. provides a static goal to be attained within a five-year period d. all of the above
Differentiate between consumer promotions and trade promotions. Explain the various tools used in trade promotions
What will be an ideal response?