Tyler cannot afford to hire a sales person for his small business but feels personal selling is the best way to encourage prospects to become customers.You remind him that:
A. he may have to be his own sales person for a while.
B. good sales people are expensive.
C. the most cost-efficient mode of selling may be to use sales or marketing representatives.
D. he can always send his production people out to make sales calls.
Answer: C
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