Talbots, an upscale women's clothing store, targets college-educated women between 35 and 55 years old with average household income of $75,000 or more. This is a form of ________ segmentation.
A. benefit
B. psychographic
C. geodemographic
D. demographic
E. geographic
Answer: D
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Which type of sales presentation method is best when a salesperson has sold products to a prospect in the past?
A. Problem-solution B. Stimulus response C. Barrier D. Formula selling E. Memorized
Among employers, the most prevalent reason for using personality tests is their contribution to improving employee fit and to reducing turnover.
Answer the following statement true (T) or false (F)
RST Insurance Company does not have any agents. Instead, the company sells insurance through radio ads, telemarketers, and newspaper and magazine inserts. This distribution method is called
A) reciprocal exchange. B) direct response system. C) mass merchandising. D) multiple distribution system.
An example of behavior that may be considered as "aggressive" is ________.
A. pushing B. withholding of something desired C. gossip D. All of the choices are correct.