A lie told to achieve some good is called ___________ deception

a. prosocial
b. self-enhancement
c. selfish
d. antisocial


Answer: a

Communication & Mass Media

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In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on

Indicate whether the statement is true or false

Communication & Mass Media

Founded in 1912, __________ which is the oldest of the major movie studios has been part of the Viacom media empire for almost 20 years

Fill in the blank with correct word

Communication & Mass Media

When a news storyinvolving the mandatory vaccination of young children is published in a national daily newspaper, which traditional news value did the newspaper consider?

a. Significance b. Prominence c. Timeliness d. Proximity

Communication & Mass Media

Which speech strategy utilizes audience needs and motivations in order to provide a solution?

a. chronological b. causal c. Monroe's motivated sequence d. spatial

Communication & Mass Media