A lie told to achieve some good is called ___________ deception
a. prosocial
b. self-enhancement
c. selfish
d. antisocial
Answer: a
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In addition to the written creative brief, some planners include clips of TV programs the consumers watch, create a scrapbook of their hobbies, and so on
Indicate whether the statement is true or false
Founded in 1912, __________ which is the oldest of the major movie studios has been part of the Viacom media empire for almost 20 years
Fill in the blank with correct word
When a news storyinvolving the mandatory vaccination of young children is published in a national daily newspaper, which traditional news value did the newspaper consider?
a. Significance b. Prominence c. Timeliness d. Proximity
Which speech strategy utilizes audience needs and motivations in order to provide a solution?
a. chronological b. causal c. Monroe's motivated sequence d. spatial