The idea that mass communication ordinarily does not serve as a necessary and sufficient cause of audience effects, but rather functions among and through a nexus (web) of mediating factors and influences, is the basis of Joseph Klapper's ________ theory.
A. dissonance
B. reinforcement
C. magic bullet
D. two-step flow
Answer: B
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Answer the following statements true (T) or false (F)
1.The development of the self happens naturally. 2.Social networking sites (SNS. have made in nearly impossible for friends who live a distance to stay in contact. 3.Goffman’s interest in context has had a lasting impact on how we think about the significance of interpersonal relationships in our lives. 4.All communication relies on patterns.
Without an audience to hear and provide _____, public speaking serves little purpose
A) noise B) encoding C) feedback D) context.
Creative material on the Internet is not subject to copyright protection in any circumstances
a. True b. False
Case studies can be described as
since they focus on a specific situation, event, program, or phenomenon. Fill in the blank(s) with the appropriate word(s).