A marketer that is analyzing the attitudes, emotions, and opinions behind words used in social media is using
A. applause rate.
B. sentiment analysis.
C. engagement analysis.
D. share of voice.
E. influence analysis.
Answer: B
You might also like to view...
The social scientific approach utilizes ______ methods in order to make generalizations about human behavior.
A. quantitative B. qualitative C. intensive D. extensive
Burke (1966) states, “Humans are the symbol-using and symbol-misusing animals.” What might he have meant by this?
What will be an ideal response?
________ competition can destroy entire product categories when a major innovation occurs, so it requires attention, especially for long-run planning
A) Product form B) Product category C) Generic D) Budget
Assuming that the fixed cost do not change, with the sale of each additional unit (above the break-even point), net operating income will increase by the ____
A) contribution margin ratio B) contribution margin per unit C) sales price per unit D) fixed cost per unit