An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines
Indicate whether the statement is true or false
FALSE
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Presentation and disclosure assertions imply that all transactions and balances are properly presented, disclosures represent what actually happened, and the footnote disclosures are appropriate and adequate
a. True b. False Indicate whether the statement is true or false
Tangible exchanges are ______-based.
a. economic or productivity b. friendship c. loyalty d. trust
In all cases involving allegations of negligence, the plaintiff must prove that the professional's breach of the duty of care actually caused some injury.
Answer the following statement true (T) or false (F)
Which of the following is a recommended practice for picking the right words for business communication?
A. Using slang to make the audience laugh and relax B. Being concise, even if it is at the expense of completeness C. Including all information that the audience may need D. Using passive voice to make statements sound noncommittal