When developing a good promotion blend, a marketing manager should
A. determine who the firm is trying to influence.
B. realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
C. be more concerned with persuading the target customers than informing or reminding.
D. realize that promotion to final consumers is usually based on "pulling."
E. None of these answers is correct.
Answer: A
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The _____ code isĀ large enough to identify more than 100 times the number of products and manufacturers that theĀ 12-digit UPCs could.
Fill in the blank(s) with the appropriate word(s).
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A) Constant sum B) Q-sort C) Paired comparison D) Rank order
____ of our sales representatives can answer your questions about our products
A) Anyone B) Any one C) Any-one