______ is an assessment of the ability of a test to measure some other factor related to the test.
A. Reliability
B. Criterion-related validity
C. Construct validity
D. Criterion-related validity
B. Criterion-related validity
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The promotion element of the marketing mix includes the design of the product
Indicate whether the statement is true or false
A value-added tax is actually a sales tax that is
A. paid in stages along the process from raw materials to consumer, and then credited after final sale. B. paid by the firm rather than the consumer. C. called a value-added tax to create a positive spin on taxation. D. voluntarily paid on exports.
A consumer researcher who observes the buying habits of people at a clearance warehouse is using which of the following methods for collecting data?
a. Experimental research b. Normative survey c. Personal interviews d. Participant observation
Why is empathy important in design thinking?
a. It helps you identify unmet needs b. All of these c. It increases the probability of designing a solution of real value. d. It helps you understand the emotional and cultural realities of your customers