When it comes to customer focus, a company directs its personal selling efforts on those customers who are most ________.
Fill in the blank(s) with the appropriate word(s).
profitable
Customer focus measures how well a CRM program prioritizes customers based on each customer's profitability. A CRM program that enables marketers to identify and focus on highly profitable customers will likely yield more profit for a company than one that only allows a company to communicate equally to all customers.
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Socially responsible marketing involves a strategic effort by firms to supply customers with environmentally friendly, sustainable merchandise and services.
Answer the following statement true (T) or false (F)
The deepest level of understanding emotions and moods comes from ______.
A. affective events theory B. neuroscience C. organizational behavior studies D. mirror neurons
Cottage Co. deposits all cash receipts on the day when they are received and it makes all cash payments by check. At the close of business on December 31, its Cash account shows a debit balance of $36,606. The company's bank statement as of December 31 shows an ending cash balance of $31,842. The following information was also available.Outstanding checks as of December 31 total $4,522. Included with the bank statement was a debit memo in the amount of $70 for bank service charges. Check No. 2519, listed with the canceled checks, was correctly drawn for $805 in payment of a utility bill on December 16. The company mistakenly recorded it with a debit to Utilities Expense and a credit to Cash in the amount of $895. The December 31 cash receipts of $6,850 were placed in the bank's night
depository after banking hours and were not recorded on the December 31 bank statement. The bank deducted $2,456 for an NSF check from a customer deposited on December 10. Required:Prepare the journal entries for the items that would appear on the company's bank reconciliation as of December 31. (If no entry is required for a transaction/event, select "No Journal Entry Required" in the first account field.) What will be an ideal response?
A gun manufacturer in Helena, Montana agrees to sell guns and ammunition to the ATF in Washington, D.C. The terms of the contract specify that the goods are to be shipped "FOB, Chicago." When does the buyer acquire title and risk of loss?
a. When the goods reach Chicago. b. When the goods are delivered to the carrier in Montana. c. When the goods are tendered in Washington D.C. by the carrier. d. When the goods reach Washington D.C.