Small portions of the interviews are called ______.
A. blurbs
B. snippets
C. soundbites
D. buzz
C. soundbites
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Unlike PR, advertising has which of the following disadvantages?
a. The lack of research decreases credibility. b. Gatekeepers charge high fees. c. Audience attention is not guaranteed. d. Production costs are unpredictable.
The ______ suggests an individual’s values determine in part which stories they find reasonable.
A. expectancy violations theory B. narrative paradigm C. cultivation theory D. agenda-setting theory
The two main functions of an introduction are to orient the audience to the subject and to motivate them to listen
Indicate whether the statement is true or false
The term that Kenneth Burke used for the process of finding common ground between two people was ____________________
Fill in the blank(s) with correct word