Changing an image is most necessary:
A) every few years to meet changing consumers
B) when sales begin to decline
C) when target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations
D) when a competitor enters the market with a product that is viewed as being superior
C
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What will be an ideal response?
When you ask a friend how she is, she responds by saying, “I’m fine,” but you can tell by her expression and her tone that she is not fine. This part of the listening process is called ______.
a. interpreting b. responding c. hearing d. understanding
Phoi Nguyen, a manufacturing mechanic, determines that the molds for manufacturing plastic jar lids are wearing out sooner than expected. Phoi contacts her manager to request that the parts be reordered
In this instance, Phoi played the role of a(n) ________. A) user B) buyer C) gatekeeper D) influencer E) decider
Iterations are short time frames (time boxes) that typically last from ________.
A. 1-4 days B. 1-4 weeks C. 1-2 weeks D. 4-7 weeks E. 7-12 weeks