Following social media sites and online discussions is a way to accomplish which of the following tasks?
A) Considering the audience's perspective
B) Listening to the community
C) Reading reports
D) Using knowledge management systems
E) Asking the audience for input
Answer: B
Explanation: B) For almost any subject related to business these days, chances are there is a community of customers, product enthusiasts, or other people linked through social media who engage in online discussions. Find them and listen to what they have to say.
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A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________
A) brand strength analysis B) interpretive consumer research C) quantitative research D) buzz marketing E) brand extension
Behavior modification involves the use of
a. reinforcements or rewards. b. mentors. c. coaches. d. none of these choices.
"Attachment" occurs when a secured party gives value, the debtor has acquired rights in the collateral, and:
a. the debtor has completed his obligation to pay. b. the collateral is delivered to the borrower. c. the debtor and secured party have an agreement. d. All of these.
If one party makes accessions without agreement and the improvements can be "undone" without damaging the property, the improver must undo them.
Answer the following statement true (T) or false (F)