Rico's firm manufactures homemade salsa. His product is sold around the country, but he adds extra jalapenos to his product sold in Texas, New Mexico, and Arizona because those customers prefer the extra heat and spice. Rico also markets the product differently based on the region of the country where it is sold. This represents what type of targeting strategy?

A. concentrated
B. niche
C. differentiated
D. undifferentiated
E. geographic


Answer: C

Business

You might also like to view...

A(n) ____________________ is a subsidiary ledger for the work in process control account that is made up of job cost sheets

Fill in the blank(s) with correct word

Business

A corporation may accomplish acquiring all or substantially all assets of another corporation by:

a. purchase or lease of other corporations' assets. b. purchase of a controlling stock interest in other corporations. c. merger with other corporations. d. consolidation with other corporations e. All of these.

Business

Yogi Berra Jr. has agreed to play for the New York Mets for $4 million per year for the next 10 years. What table would you use to calculate the value of this contract in today's dollars?

A) Present value of a single amount B) Future value of an annuity C) Future value of a single amount D) Present value of an annuity

Business

Total Slack is sometimes called

a. drift. b. ride. c. float. d. sink.

Business