Exxon Consulting, works as an agent on behalf of business consumers to collect information on various industrial products
When faced with buying decisions, businesses can approach Exxon to obtain detailed information on the various options available to them. The company earns revenue by selling such information to various customers. Marten Consulting can be called a(n) ________.
A) infomediary
B) market maker
C) customer community
D) third party arbitrator
E) informant
A
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A firm should consider vertical integration when
A. the competitive situation is highly volatile. B. customer needs are evolving. C. the firm's suppliers of raw materials are often unable to maintain quality standards. D. the firm's suppliers willingly cooperate with the firm.
An organization focusing on the law firm segment purchases personal computers from a company, bundles together special software designed for client management and law firm accounting, and then sells the package as a turnkey system to customers
This organization is an example of: A) an original equipment manufacturer. B) a manufacturing agent. C) a value-added reseller. D) a broker.
A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers
Indicate whether the statement is true or false
Ruth Terry is a realtor. In her ads, Terry offers the free use of a moving truck to every customer she helps either buy or sell a house. This free use of a moving truck is an example of a(n) ________
A) benefit B) demand C) social marketing concept D) need E) production orientation