Discuss the customer and product conditions that suggest personal selling is more important than advertising and sales promotion.
What will be an ideal response?
Personal selling is more important when:
| · | The product has a high value. |
| · | The product is custom-made. |
| · | There are few potential customers. |
| · | The product is technically complex. |
| · | Customers are concentrated. |
Business
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The mental position a person takes about a topic, person, or event is called a(n):
A) value B) attitude C) level of involvement D) cognition
Business
Bonds issued by corporations or governmental bodies as a form of borrowing are called ____________________
Fill in the blank(s) with correct word
Business
Lifestyle relates to which pair of psychological preferences of the MBTI?
a. Extroversion and Introversion b. Sensing and Intuiting c. Thinking and Feeling d. Judging and Perceiving
Business
Investors who are 30 to 50 years old tend to focus their allocation on ________ because they can afford the risk
A) life insurance B) stocks C) bonds D) a house
Business