The _____ is the combination of advertising, personal selling, sales promotion, social media, and public relations and is used to reach the target market and fulfill an organization's overall goals.

A. product mix
B. retailing mix
C. distribution mix
D. promotional mix


Answer: D

Business

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If a portfolio manager had to estimate the fair value of illiquid mortgage-backed securities, which of the following would he/she most likely identify as the level of inputs to determine this?

a. Level 1. b. Level 2. c. Level 3. d. None of these.

Business

Bridget Company manufactures candles

The standard direct materials quantity required to produce one large candle is 1 pound at a cost of $5 per pound. Every candle requires 2 direct labor hours at a standard cost of $3 per direct labor hour. During November, 7,200 large candles were produced using 7,500 pounds costing $45,000. At the end of November, an examination of the labor cost records showed that the company used 15,000 direct labor hours (DLHr) at a cost of $4 per hour. Using the format below, prepare an analysis of the direct labor cost variances. What will be an ideal response

Business

To launch an outbound telemarketing campaign, the business should first define the targeted market and then develop a script and a telemarketing list for the outbound telemarketer's use.

Answer the following statement true (T) or false (F)

Business

What are some of the areas where the board determines corporation policy?

A) Selecting and removing officers B) Setting management compensation C) Initiating fundamental changes and declaring dividends D) All of these.

Business