The effects upon sales of consumers receiving a referral or recommendation from other consumers best defines
A) consumer economy.
B) referral economy.
C) channel conflict.
D) word-of-mouth economy.
B
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Which of the following would most likely be evaluated using residual income?
A) cost center B) profit center C) revenue center D) investment center
Gary wants to expand the reach of his business. An effective approach to reaching the most likely potential customers would be ________ marketing. The message will include a link to Treble Clef's Web Site
A) e-mail B) viral C) kiosk D) mobile E) catalog
Which of the following statements is NOT accurate about the principle of balance in visuals?
a. Balance provides a sense of artistic appeal among parts of the visual. b. Some situations may justify an asymmetrical arrangement of components. c. Begin the largest segment of a pie chart at the "12 o'clock" position and arrange the remaining segments in descending order of size. d. Asymmetrical balance is a contradiction of terms.
How can a firm utilize inventory performance measures to monitor and improve performance?
What will be an ideal response?