Marketers would be most likely to use a focus group in which stage of new product development?
A) idea generation
B) problem recognition
C) business analysis
D) positioning strategy
E) product adoption
A
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Which if the following describes a product-market most accurately?
A. Competing sellers offer physically or conceptually similar products. B. No intermediaries operate in the market. C. All the customers want the same product but will consider a substitute if their preferred brand is not available. D. One seller has a patent for a superior product and other firms try to imitate the leader the best they can. E. Exchanges are based on barter rather than money.
A __________ is the refusal to accept an offer
a. revocation. b. counteroffer. c. rejection. d. statutory irrevocability.
The board of directors of Streamlined Airlines has declared a dividend of $4,300,000. The company has 400,000 shares of preferred stock that pay $0.70 per share and 2,750,000 shares of common stock. After finding the amount of dividends due the preferred shareholders, calculate the dividend per share of common stock. (Round your answer to the nearest cent if necessary)
A) $11.50 B) $1.46 C) $1.92 D) $1.79
Which of the following shows the net sales, cost of goods sold, and expenses?
A) the balance sheet B) the income statement C) the cash flow statement D) the retained earnings report E) the owners' equity statement