A strategic goal of direct marketing is
a. To be friendly to customers
b. To reach a large number of all customers
c. To grow the long-term value of a relationship between the marketer and the customer
d. To be as direct as possible
c. To grow the long-term value of a relationship between the marketer and the customer
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The conclusion usually takes what percent of your speaking time?
a. 5–10 percent b. 10–15 percent c. 20–25 percent d. 25–35 percent
During their group meeting, Rachel kept having a side conversation with the person sitting next to her. What disruptive behavior is Rachel displaying?
a) Nonparticipant b) Texter c) Loudmouth d) Interrupter e) Whisperer
A comparison between two things that are fundamentally alike and which share a common feature is a
A. contrast. B. figurative analogy. C. literal analogy. D. paraphrase.
People tend to remember messages more easily when the ideas are organized in no more than five major "chunks" of logically related ideas
Indicate whether the statement is true or false.