A company plans to sell its products to a market segment consisting of "outgoing personalities." This will likely NOT be a good market segment, primarily because of which of the following criteria?
A. heterogeneous between
B. operational
C. homogeneous within
D. generic
E. substantial
Answer: B
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A) core service B) augmented service C) intangible good D) disintermediated service E) people-based service
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Indicate whether the statement is true or false.
All large firms maintain complete and detailed organization charts because it is important to maintain a clear line of authority.
Answer the following statement true (T) or false (F)
Over the years, sales writers have developed a formula that one must follow to write sales messages.
Answer the following statement true (T) or false (F)