Dockers, the U.S. market leader in casual pants, originally intended its product as a single pant for every situation. Dockers now promotes different looks for work, weekend, dress, and golf. Dockers' new strategy is designed to ________.
A. find new customers
B. create brand awareness
C. increase a product's use
D. create new use situations
E. lower surplus inventory levels
Answer: D
You might also like to view...
Give an example of the novelty and predictability dialectical tension.
What will be an ideal response?
Social media prohibits consumers' interaction with other consumers
Indicate whether the statement is true or false a. True b. False
When preparing a scannable résumé, it is advisable for the applicant to use creative formats that simulate catalogs or newspaper columns to set the résumé apart visually from many others that will be received
Indicate whether the statement is true or false
Walt, a consumer, needs medical information. On the Internet, Walt goes to social network to consult with other consumers about diagnosis and treatment. Due in part to the Food and Drug Administration's rules, pharmaceutical companies are reluctant to advertise on the Web. Thus Walt is most likely to find
A. accurate information online. B. all of the necessary information in a tweet. C. incomplete information in traditional outlets, such as television. D. incorrect information online.