If you wanted to research the Internet for articles on outsourcing to India, which of the following key phrases would result in the narrowest search?
a. Outsourcing
b. "Outsourcing"
c. Outsourcing to India
d. "Outsourcing to India"
D
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Which of the following is NOT involved in a SWOT analysis?
a. internal environmental strengths b. external environmental opponents c. external environmental threats d. internal environmental weaknesses
Precise problem definition is necessary to _____
a. restrict data collection and analysis to meaningful material b. assume that marketing research is continuous c. avoid the use of intuition in problem/opportunity analysis d. integrate marketing research and marketing information systems
For products where the firm has market power, coordination in the supply chain can be achieved and supply chain profits maximized through the use of
A) two-part tariffs or volume based quantity discounts. B) marginal unit quantity discounts. C) all unit quantity discounts. D) basic quantity discounts.
Jake begins his presentation on malnutrition by giving an estimate of the amount of food that is wasted every day in the country. This makes the audience more attentive and responsive throughout Jake's presentation. In the given scenario, Jake uses _____ to open his presentation.
A. audience involvement B. a startling statistic C. an engaging question D. a simile