All of the following are buyer requirements for choosing a marketing channel EXCEPT:

A. convenience.
B. profitability.
C. variety.
D. pre- or postsale services.
E. information.


Answer: B

Business

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In India, only about 10% of men who shave use Gillette razors. Worldwide, 50% of male shavers use Gillette products. To achieve greater penetration in India, Gillette rolled out a no-frills brand that costs 15 rupee ---- about 34 cents

The Gillette Guard has a lighter handle that is cheaper to produce. It also lacks the lubrication strip found in Gillette's more expensive razors, and replacement blades cost only 5 rupees (11 cents). This use of data and process are described as: A) demand pattern analysis. B) income elastic analysis. C) factor analysis. D) market estimation by analogy. E) multidimensional scaling.

Business

Utah Co sold merchandise to Big Sky Corp on December 1, 2016, for $9,000, and accepted a promissory note for payment in the same amount. The note has a term of 90 days and a stated interest rate of 8%. Utah's accounting period ends on December 31. What is the actual maturity date of the note?

a. December 31, 2016 b. January 29, 2017 c. February 28, 2017 d. March 1, 2017

Business

What is "management by wandering around" and why would it be useful to project managers?

Fill in the blank(s) with the appropriate word(s).

Business

Jessup Company expects to incur overhead costs of $20,000 per month and direct production costs of $125 per unit. The estimated production activity for the upcoming year is 1,000 units. If the company desires to earn a gross profit of $50 per unit, the sales price per unit would be which of the following amounts?

A. $195 B. $290 C. $175 D. $415

Business