Keurig Green Mountain is committed to caring for the environment while also improving the livelihoods in coffee-growing communities. What initiatives has Keurig Green Mountain pursued under the company's corporate social responsibility strategy?
What will be an ideal response?
Keurig Green Mountain's focus has to date been on three primary solutions: (1) helping farmers improve their farming techniques, (2) addressing local water scarcity and planning for climate change, and (3) strengthening farmers' organizations. Its consumers are aware of these efforts and purchase Green Mountain coffee, in part, to encourage such practices.
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