Answer the following statement(s) true (T) or false (F)
1. One advantage of advertising on radio is that you can purchase time for your ads at the last minute.
2. One disadvantage of advertising in monthly magazines is that you need a long lead time to purchase space for your ads.
3. A good advertising campaign can get people to buy a bad product over an extended period of time.
4. Consumers will often pay more for a product that has a premium image attached to it by advertising.
5. Subliminal advertising using hidden sales messages is considered to be highly successful by major advertising agencies.
1. True
2. True
3. False
4. True
5. False
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Newsworthiness is usually determined by all of the following EXCEPT
A) guidelines in the Associated Press Stylebook. B) subjective journalistic values. C) a feel for what the audience thinks is important. D) the prominence of the people involved in the story and its timeliness.
If you were making a presentation comparing the Vietnam War to the War in Iraq, which of the following demographic factors would be most important when analyzing what your audience knows and thinks about this topic?
a. age b. income level c. marital status d. college major e. race
In the United States, how do societal factors influence negative aspects of romantic relationships?
a. The media often portrays female aggression as normal and acceptable. b. More attention is paid to how men behave during unwanted sexual encounters than to how women behave. c. Rather than blaming the victim, society tends to focus on what we should do to minimize aggression. d. Men who are abused are often stigmatized.
Describe and give examples of the three worries that experts have regarding our overreliance on interactive media for information
Please provide the best answer for the best statement.