Answer the following statement(s) true (T) or false (F)

1. One advantage of advertising on radio is that you can purchase time for your ads at the last minute.
2. One disadvantage of advertising in monthly magazines is that you need a long lead time to purchase space for your ads.
3. A good advertising campaign can get people to buy a bad product over an extended period of time.
4. Consumers will often pay more for a product that has a premium image attached to it by advertising.
5. Subliminal advertising using hidden sales messages is considered to be highly successful by major advertising agencies.


1. True
2. True
3. False
4. True
5. False

Communication & Mass Media

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If you were making a presentation comparing the Vietnam War to the War in Iraq, which of the following demographic factors would be most important when analyzing what your audience knows and thinks about this topic?

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Communication & Mass Media

In the United States, how do societal factors influence negative aspects of romantic relationships?

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Describe and give examples of the three worries that experts have regarding our overreliance on interactive media for information

Please provide the best answer for the best statement.

Communication & Mass Media