In the context of the evolution of marketing, explain the marketing era.
What will be an ideal response?
Answers will vary.In the 1950s, many factories that had churned out military supplies converted to consumer production, flooding the market with choices in virtually every product category.An era of relative peace and prosperity emerged, and-as soldiers returned from World War II-marriage and birthrates soared. To compete for the consumer's dollar, marketers attempted to provide goods and services that met customer needs better than anything else on the market. As a result, the marketing concept materialized in the 1950s. Themarketing conceptis a philosophy that makes customer satisfaction-now and in the future-the central focus of the entire organization. Companies that embrace this philosophy strive to delight customers, integrating this goal into all business activities. The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.REJ: Please see the section "Marketing: Getting Value by Giving Value"for more information.
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Answer the following statements true (T) or false (F)
1. The first model of communication described communication as one-way transfer of information. 2. Communication competence is achieved when we communicate in personally effectively and socially appropriate ways. 3. The social realities we construct can constrain or limit our abilities to perceive others and frame events. 4. Engagement refers to the power of communication to link and relate us to people, communities, social institutions, and cultures. 5. Communication activism is a form of engagement used to support social change in communities.
Rafi is on a website development team. She is the teammate who helps to maintain the status quo but will support an idea once she sees that others are supporting it. According to Kelley’s followership typology, Rafi is a follower best described as ______.
A. conformist B. passive C. exemplary D. pragmatic
A ________ organizes numerical data to describe the events of an experiment
Fill in the blank with correct word.
Which of the following statements about botnets is not true?
A) Eighty percent of the world's malware is delivered by botnets. B) Botnets are often used to perpetrate DDoS attacks. C) Ninety percent of the world's spam is delivered by botnets. D) Botnets are often used for click fraud. E) It is not possible to make a smartphone part of a botnet.