Explain multivariable account segmentation.
What will be an ideal response?
Multivariable account segmentation means using more than one criterion to characterize the organization's accounts. Sales organizations use segmentation because they sell to several markets and use many channel members in these markets. The emphasis can be given to different products, product sizes, or product lines to different channel members in various markets.
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The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________
A) needs B) wants C) desires D) brand beliefs E) consuming attitudes
As production takes place, all manufacturing costs are added to the:
A. Cost-of-Goods-Sold account. B. Manufacturing-Overhead Inventory account. C. Work-in-Process Inventory account. D. Production Labor account. E. Finished-Goods Inventory account.
A secured bond is enforceable by a lien upon specific property rather than against the general assets of the corporation
Indicate whether the statement is true or false
Barbara is over 55 so she qualifies for additional home owner's insurance discounts
Indicate whether this statement is true or false.