Which of the following is a demographic pattern that affects marketing strategy planning?
A. major accounts specialization
B. slower real income growth in the United States
C. growth of interactive agencies
D. shrinking media budgets
E. interactive bidding and proposal requests
Answer: B
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Because of the frequency with which world competition and information technology alter marketplace conditions, a company's ________ may have to be done closer to every 1 or 2 years than every 5.
A. management planning B. strategic planning C. tactical planning D. operational planning E. implementation planning
Breakeven analysis helps in finding the level of activity at which sales revenue equals the sum of all variable and fixed costs
Indicate whether the statement is true or false
Article 3 of the Uniform Commercial Code establishes the ________
A) requirements for negotiable instruments, such as checks B) rules that regulate bank deposit procedures for checking accounts C) rules that regulate the creation and collection of and liability for wire transfers D) guidelines for ownership of securities by investors
Victoria registered a trademark under the Lanham Act. Six years later Don noticed Victoria's trademark and filed a lawsuit to enjoin her from using it because he had used it in his home state, even though he hadn't registered it. Will Don prevail?
a. Yes. Victoria should have conducted a better search of trademarks registered under state laws. b. Yes. Federal law specifically states a federal trademark is not valid for any lawful owner of the same mark under state law. c. No. Don will not prevail and Victoria can continue to use the mark because of the time involved. d. No. But Don can register the mark after it has been 10 years since Victoria registered it because Victoria cannot renew it.