Which of the following statements about the use of scent to change or augment the atmospherics in a store is true?
A. Scents can make customers think they spent a longer time in a store.
B. The age of the target market does not affect the way scents are received and decoded.
C. The methods used to introduce scent into a store are relatively expensive.
D. There are no ethnic differences in the way scents are received and decoded.
E. Scents can improve customers' subjective shopping experience.
Answer: E
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A. quality of work life B. structural C. sociotechnical system design D. task–technology
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