In understanding what a brand is and what it does you must know
a. A brand is the name on the box as well as what’s in the box
b. A brand is an image used under fair use provisions
c. A brand is a promise
d. A part of the public domain
c. A brand is a promise
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________ is not a consideration in one's ability to handle a topic
A) Personal experience B) Learning by the book C) Family background D) Audience interest
What is the characteristic of evidence that directly relates to the issues being discussed?
a. relevant b. representative c. recent d. reliable
Supportiveness messages are _______ rather than _______
a. descriptive; evaluative b. evaluative; certain c. certain; provisional d. provisional; descriptive
People from the United States often think that individual choice and achievement is important. This would be an example of _____.
A. cultural context B. a cultural value C. culture shock D. a co-culture