In understanding what a brand is and what it does you must know

a. A brand is the name on the box as well as what’s in the box
b. A brand is an image used under fair use provisions
c. A brand is a promise
d. A part of the public domain


c. A brand is a promise

Communication & Mass Media

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________ is not a consideration in one's ability to handle a topic

A) Personal experience B) Learning by the book C) Family background D) Audience interest

Communication & Mass Media

What is the characteristic of evidence that directly relates to the issues being discussed?

a. relevant b. representative c. recent d. reliable

Communication & Mass Media

Supportiveness messages are _______ rather than _______

a. descriptive; evaluative b. evaluative; certain c. certain; provisional d. provisional; descriptive

Communication & Mass Media

People from the United States often think that individual choice and achievement is important. This would be an example of _____.

A. cultural context B. a cultural value C. culture shock D. a co-culture

Communication & Mass Media