In the early 1980s Theodore Levitt, seeing dramatic improvements in telecommunications, was the first person to call for a truly global approach to marketing
The first company to pick up his ideas was London-based Saatchi & Saatchi, an advertising agency. Discuss S&S's rationale for global marketing.
a. Consumer convergence
b. Demographic convergence
c. Decline of the nuclear family
d. The changing role of women
e. Static populations
f. Higher living standards
g. Cultural convergence
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The term "voir dire" refers to:
a. the requirement to prove a case beyond reasonable doubt. b. the need for the recipient to produce documents pertinent to the case. c. the process of qualifying an expert witness to testify. d. a situation when a defendant does not contest the charges but does not admit guilt.
____________ allows people to coordinate thought and action by creating shared expectations about how a social interaction should unfold, what behaviors are appropriate, and which elements of an interaction are important to notice.
a. Cultural mental models b. Task-focused mental models c. Relational mental models d. Social-emotional mental models
Answer the following statements true (T) or false (F)
1. French law mandates exclusive representation as a condition of collective bargaining. 2. A key feature of the labor-management relations in France is the stability of the social partnership arrangement between labor, management, and the government. 3. Collective bargaining and workplace representation have increased in France since the 1980's but they have declined in the U.S. 4. French labor law includes industry level agreements that can be extended to all companies in the industry regardless of the bargaining unit size. 5. Under French labor laws, collective bargaining takes place solely at the company level.
In the United States, the regulation of advertising involves a complex mix of laws and informal restrictions designed to
A. reduce international competition. B. promote social marketing. C. protect consumers from deceptive practices. D. stimulate domestic demand. E. institutionalize pull strategies.