If a specific campaign does not break even in the short run, it will not be profitable in the long run if we factor in customer lifetime value by calculating the average customer longevity, average customer annual expenditure, and average gross
margin, minus the average cost of customer acquisition and maintenance (discounted for the opportunity cost of money).
Indicate whether the statement is true or false
FALSE
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A team formed at Intercom, Inc to generate ideas for new products, conducts frequent meetings and engages in activities such as mind mapping and brainstorming. Most of the meetings are conducted at informal locations away from office
These workplaces are called ________. A) skunkworks B) idea funnels C) research centers D) stage gate systems E) contextual bases
What are the five elements that differentiate countries in terms of their cultural environment for international business?
What will be an ideal response?
Offering a promotion during a peak period that has significant forward buying creates even more variable demand than before the promotion
Indicate whether the statement is true or false.
For volumes greater than the break-even point, the opportunity loss function is
A) a function of K, the loss per unit. B) 0. C) dependent on how much the volume is greater than the break-even point. D) halved. E) None of the above