Choose the research term that describes "measures what you want it to measure and not something else."
A. Test-Retest reliability
B. Validity
C. Reliability
D. Split-Half reliability
Answer: B
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One risk to corporate social responsibility is that activities could be perceived as ______ versus benefiting society or the environment.
a. activism b. cause-related c. altruistic d. promotionally motivated
Reasoning by metaphor is generally considered "hard" proof
Indicate whether the statement is true or false
To sue for copyright infringement under the current U.S. copyright law, a copyright holder must ______.
a. register the copyright before the infringement takes place b. register the copyright before suing c. mail a copy of the copyrighted work to himself or herself d. do nothing except hire a lawyer
You persuade only when you move listeners from opposition to support, or from support to opposition
Indicate whether the statement is true or false