Choose the research term that describes "measures what you want it to measure and not something else."

A. Test-Retest reliability
B. Validity
C. Reliability
D. Split-Half reliability


Answer: B

Communication & Mass Media

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One risk to corporate social responsibility is that activities could be perceived as ______ versus benefiting society or the environment.

a. activism b. cause-related c. altruistic d. promotionally motivated

Communication & Mass Media

Reasoning by metaphor is generally considered "hard" proof

Indicate whether the statement is true or false

Communication & Mass Media

To sue for copyright infringement under the current U.S. copyright law, a copyright holder must ______.

a. register the copyright before the infringement takes place b. register the copyright before suing c. mail a copy of the copyrighted work to himself or herself d. do nothing except hire a lawyer

Communication & Mass Media

You persuade only when you move listeners from opposition to support, or from support to opposition

Indicate whether the statement is true or false

Communication & Mass Media