A ________ ________ is any point at which a customer and the company come into contact.
Fill in the blank(s) with the appropriate word(s).
touch point
Companies with both a physical and an Internet presence have the ability to track customers through various means: capturing point-of-sale data, cataloguing direct interaction with salespeople, and monitoring traffic on the firm's website. Each of these opportunities represents a touch point.
You might also like to view...
A rival's strategic moves and countermoves are
A. signs of the competitive pressures from the industry. B. indicators for the visualization of strategic mapping techniques. C. responses to the broader definition of the industry opportunities. D. enabled and constrained by the set of capabilities they have at hand. E. measured by the extent to which they can unveil financial objectives.
While planning a vacation, Betty Jo visited the website of a package tour provider and closed a pop-up ad without even noticing what it was for. This is an example of selective
A. retention. B. action. C. exposure. D. perception. E. learning.
A warrant holder is not entitled to vote, but he or she does receive any cash dividends paid on the underlying stock.
Answer the following statement true (T) or false (F)
What are some of the important prerequisites to investing?
What will be an ideal response?