Describe the difference between the pros and the cons of brand extension new product acceptance.
What will be an ideal response?
Pros - A strong endorsing brand will reduce consumers' perceived risk; the product can piggybank on an established brand's distribution; an established brand will yield spillover effects in advertising; and the introduction campaign will be less costly.
Cons - Less uniqueness compared with a new brand; brand may not be a good enough to create acceptance.
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The ______________________________ network is one of the earliest and most prominent methods for EFT in which the collector's bank account is credited and the payer's bank account is debited for the amount of a payment
Fill in the blank(s) with correct word
A stock's price is $20 at the beginning of a year. There is a 25 percent chance that the price will be $17 at the end of the year, and a 75 percent chance that the price will be $25 at the end of the year. The stock will pay a dividend of $3 during the year. The standard deviation of the return on the stock is ____ percent (rounded to the nearest percentage point).
A. 10 B. 12 C. 15 D. 17
Traditionally, overhead has been assigned based on direct labor hours or machine hours. What effect does this have on the cost of a high-volume item?
a. over-costs the product b. under-costs the product c. has no effect the product cost d. cost per unit is unaffected by product volume
Not proceeding with the activity or system that creates the risk is _________
What will be an ideal response?