In dealing with the public in a conflict, public relations professionals should

A) recognize them as a legitimate partner in the process.
B) stamp out negative opinion before it gets started.
C) do nothing; public opinion has already been formed.
D) Remember that the news media comes first.
E) minimize risk above all.


Answer: A

Communication & Mass Media

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Indicate whether this statement is true or false.

Communication & Mass Media

The following guidelines apply to brainstorming during a self-inventory, EXCEPT

_____. A) use a set of categories to help you generate ideas for topics B) write down all of the possibilities that come to you C) quickly determine whether you'll be able to get enough material for a topic D) work rapidly to record anything that comes to your mind

Communication & Mass Media

A speaker can safely assume that maintaining a delivery style that succeeded in the past will succeed again in all future public speaking endeavors

Indicate whether the statement is true or false.

Communication & Mass Media

In speeches, Jude sometimes makes statements that depict his cultural norms as superior to those of others. In these instances, he is

A. making a verbal attack. B. being ethnocentric. C. defaming others. D. using inclusive language.

Communication & Mass Media