Which of the following steps in marketing research is correctly paired with its description?
A) Define the problem: Use published data or interviews, observation, experimentation, and focus groups to get information.
B) Analyze the data: Implement the best solution.
C) Collect facts: Use statistical tools to determine the facts.
D) Take action: Clarify the question to be answered.
E) Analyze the data: Use statistical tools to determine the facts.
Answer: E
Explanation: E) Analyze the data: Use statistical tools to determine the facts.
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