Motivating employees is difficult for a manager because each worker is unique in what motivates him or her
Indicate whether the statement is true or false
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The first major decision company leaders must make concerning public relations is:
A) who will handle the various activities, an internal department or an external agency B) the objectives of the public relations effort C) how it will be integrated with the firm's IMC plans D) the criteria for the selection of a public relations firm
______ is reasoning that takes a known idea or general principle and applies it to a situation.
Fill in the blank(s) with the appropriate word(s).
"Buy 1, get 1 half price" is an example of the sales promotion approach of ________.
A. rebates B. loyalty programs C. multiple-purchase offers D. product placements E. premiums
If a modification of the lease contract increases the lease payment to $1,000 or more, the modification has to be in writing to be enforceable
Indicate whether the statement is true or false