When considering the advertising medium of magazines, which of the following advantages and disadvantages apply?
A. flexible, repeat exposure, inexpensive; but "mass market" and very short exposure
B. flexible, timely, local market; but may be expensive, has a short life, and no "pass along"
C. very targeted, good detail, good "pass along"; but inflexible and has long lead times
D. demonstrations, good attention, and wide reach; but expensive in total, has a lot of clutter, and not always selective audience
E. selected audience, flexible, can be personalized; but relatively expensive per contact and hard to retain attention
Answer: C
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