What is the traditional view of marketing?
A) Firms should just focus on production because if the products are good then they will automatically sell.
B) Firms should just focus on production and selling because marketing occurs as a part of the selling process.
C) Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them.
D) Firms should price their products as low as possible so that marketing them becomes easy.
E) Firms should remember that promotion is the most important of the four Ps.
B
You might also like to view...
The following activities must be performed when goods cross international boundaries except:
A) obtaining currency permit. B) packing goods for export. C) transporting the goods. D) preparing a land bill of lading. E) receiving payments.
Answer the following statements true (T) or false (F)
1. According to Generally Accepted Accounting Principles, if the fair value of goodwill decreases below its book value, an impairment loss must be recorded. 2. A trademark should not be amortized over its useful life. 3. According to Generally Accepted Accounting Principles, goodwill must be amortized. 4. Goodwill is only recorded by an acquiring company when it purchases another company and pays more for that company than the market value of its net assets.
Virtue ethicists turn to such fields as psychology, education, organizational behavior, and sociology to gain insight about how to teach virtue.
Answer the following statement true (T) or false (F)
Which labour demand theory says that pay levels and pay mix are designed to indicate desired employee behaviours?
A. reservation wage theory B. human capital theory C. efficiency wage theory D. compensating differentials theory E. signalling theory