For marketers, an example of a bibliographic database is ________
A) Nielsen
B) the U.S. government
C) ABI/INFORM
D) Arbitron
E) B and D
C
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Which of the following is not one of the potential approaches to quantifying the expected benefits of IT initiatives?
A. Expert opinion. B. Real option theory. C. Simulation. D. Performance futures theory. E. External benchmarks.
All of the following are categories of balanced scorecard performance measures except:
a. Financial perspective b. Learning and growth c. Regulatory environment d. Internal business processes
Step-review systems involving nonunion employees are very similar to grievance procedures used in union contracts.
Answer the following statement true (T) or false (F)
All of the following serve as reasons why people form and join unions EXCEPT:
a. employee dissatisfaction with their supervisor b. pay and benefits c. job security d. unsatisfied employee needs e. lack of Herzberg’s motivator factors