Market segmentations by gender, age, ethnic background, education, and income are all forms of:
a. demographic segmentation
b. geographic segmentation
c. VALS typology
d. psychographic segmentation
a. demographic segmentation
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The amount of available time or space, also known as the __________, tends to be much more consistent in broadcasting than in newspapers or magazines
A) audience size B) advertising budget C) news staff D) news hole
Which is NOT a secondary dimension of diversity?
A) religion B) marital status C) sex D) education E) political beliefs
A method for reducing anxiety or boosting your sense of self-esteem by mentally imagining you are performing a particular task in a certain way is _____
Fill in the blanks with correct word
Recruiters tend to rate leadership roles in student organizations and volunteer community service as below average in importance.
Answer the following statement true (T) or false (F)