Market segmentations by gender, age, ethnic background, education, and income are all forms of:

a. demographic segmentation
b. geographic segmentation
c. VALS typology
d. psychographic segmentation


a. demographic segmentation

Communication & Mass Media

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The amount of available time or space, also known as the __________, tends to be much more consistent in broadcasting than in newspapers or magazines

A) audience size B) advertising budget C) news staff D) news hole

Communication & Mass Media

Which is NOT a secondary dimension of diversity?

A) religion B) marital status C) sex D) education E) political beliefs

Communication & Mass Media

A method for reducing anxiety or boosting your sense of self-esteem by mentally imagining you are performing a particular task in a certain way is _____

Fill in the blanks with correct word

Communication & Mass Media

Recruiters tend to rate leadership roles in student organizations and volunteer community service as below average in importance.

Answer the following statement true (T) or false (F)

Communication & Mass Media