The best messages in the world won’t have any impact if they don’t ______.

A. reach the proper readers and viewers
B. cost a lot
C. have good graphics
D. have good copy


A. reach the proper readers and viewers

Communication & Mass Media

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"Did Lee Harvey Oswald act alone in the assassination of

President John F. Kennedy?" is a question of a. fact. b. value. c. conjecture. d. policy. e. opinion.

Communication & Mass Media

The conflict style where one has a low concern for him/herself and a high concern for others is called

a. avoiding. b. collaborating. c. compromising. d. competing e. accommodating.

Communication & Mass Media

When you use tertiary sources in your research, there is nothing (or very little) standing between the event and the reporting of that event

Indicate whether the statement is true or false.

Communication & Mass Media

Depth refers to disclosing increasingly personal information, and breadth refers to revealing more at each layer.

a. true b. false

Communication & Mass Media